Designed to be beautiful and agile in both mechanics and technology, one ride and you'll want this bike to be yours too.
Why we exist
Our purpose is to be the most intelligent way to move through cities. Through a passion for design and technology working in harmony to unlock a new path for people and systems, we are creating a new experience for people to move freely around cities.
Founded in 2017 and headquartered in Brussels, Belgium, Cowboy is designed and engineered by a team of curious individuals challenging the status quo of the e-bike category and the everyday commute. By creating an elegant and affordable bike and connecting with each rider's journey through the app, a new generation of mobility has arrived.
What we value
Our values inform the team's focus everyday. Driven by an ambitious vision for the future, and an obsessive focus on what's needed today, our latest bike is just a start of what's to come.
Bring others along for the ride and orient everyone toward the path forward.
Be ambitious. As long as cars keep crowding the lane, we won't stay in ours.
Fight for our beliefs and prove our cred through superior design and performance.
Never be satisfied. A relentless doing, ahead of every curve.