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Cowboy, the world's most advanced e-bike manufacturer, has today unveiled Mint, its brand new, limited edition color for its best-selling Cruiser model.
Available from today for the 2024 season, Mint offers a highly visible color on the road and a fresh alternative alongside existing popular colorways for the Cruiser ST- Clay and Lavender- all inspired by natural tones of plants and minerals. Priced at €3097, Mint is available online with the Cruiser Performance model with AdaptivePower technology, wireless phone charging, and fast battery charger.
The introduction of Mint coincides with Cowboy's latest Red Dot Award, where the Cruiser model was honored with the prestigious 'Best of the Best' Design Award. This recognition places Cowboy in the company of globally renowned brands such as Ferrari and Yamaha Motorcycles, further cementing its status as a frontrunner in design innovation within the ebike industry.
Cowboy Cruiser, the brand's most popular model since its 2023 launch, became an instant bestseller, focusing on comfort for commuters with a more upright 'Dutch' riding position. It shares its lineup with Cowboy's original, sportier Classic model. Developed in response to feedback from Cowboy's urban rider community, who requested improved posture and increased road visibility, Cruiser features comfort grips on a distinctive raised and curved handlebar to facilitate a natural hand position. To date, Cruiser riders have traveled over 2.43 million kilometers across Europe.
This latest announcement comes after Cowboy's recent launch of Cross, the brand's ground-breaking 'first all-road bike' to take riders from their city commute to rural weekend adventures.
