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B Corp

The journey we're on

In 2022, Cowboy became the first e-bike maker to achieve B Corp accreditation, joining a global community of responsible companies who meet the highest social and environmental standards. It had been years in the making, but it was just the beginning. Today, we continue to strive to become the most popular mode of transport in every home while leading the way toward a more sustainable future.

Cutting waste

One key aspect of our commitment is to make sure each and every bike we produce finds a happy home. That means earlier models are offered with great discounts, and previously ridden bikes are carefully refurbished and re-sold as Circular Bikes in selected EU countries.

B Corp

B Corp: Our journey

  • Mission

    A commitment to social and environmental responsibility, with impact metrics that stem from our mission and are tied to business success.

  • Riders

    Stewardship of our riders and ensuring the bike, app and service exceed expectations through measuring personal satisfaction and wellbeing outcomes while guaranteeing quality.

  • Team

    Development of a highly engaged global team who is satisfied by the work they do, with employee programs for health, wellness, and beneficial ownership of the company.

  • Community

    Benefiting local communities with test ride and repair networks and manufacturing hubs, while bringing efficiency to our supply chain as we prioritize more assembly and sourcing in Europe.

  • Environment

    Use of less resources while enabling easy access to repair and reuse, with an ever-growing Circular program, offering a sustainable way to keep our bikes on the road.

B Corp certification is administered by the nonprofit, B Lab. Its in-depth review of Cowboy's operations, business model and product are evaluated across five primary attributes to meet a rigorous standard for benefit corporation certification.

Our Mission

  1. Build a better bike

    We build the most advanced e-bikes around. They're fun to ride, look cool, and thanks to our proprietary tech, they get smarter over time. They're built to the highest standard, with more production and repair services brought closer to home to minimize our carbon footprint.

  2. Create a better self

    The more you move your body and open your mind, the healthier you become. We've created a truly connected experience that puts riders first, motivating you to cycle everyday, to track your own progress and to connect with other Cowboy riders on the road.

  3. Leave a better world

    When fewer cars clog city streets, we move freely and breathe deeply. We want more people to choose e-bikes as the ideal way to move, to make our towns and cities better places to live now and in the future.

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