Cruiser ST
From €2,999








Best Inventions of the Year
“What to say about this electric bike except that it's the best on the market? I'm thinking it's more like a Tesla.”
AdaptivePower™
Hills? What hills?
- Incline assistance
- Instant response
- Powerful motor
Introducing AdaptivePower™ our proprietary technology that instantly adapts to your ride. It senses slope, wind, and weight, adjusting power in real time. Hills feel flat. Headwinds vanish. For a smooth, completely natural ride feeling.
Award-winning design
Beautiful. Simple.





- Comfort saddle
- Raised cockpit, curved handlebars
Unmistakably Cowboy. Every line designed with purpose, every detail engineered for performance. A minimalist frame. Iconic front light. Hidden tech throughout. Wherever you ride, heads will turn.
Cowboy App
Meet your
Co-pilot







The future of riding? It's here. From advanced-navigation and safety features, to groundbreaking theft protection and ride analysis. The Cowboy App is your co-pilot on and off the road. Available for all riders on iOS and Android
Theft Protection
On guard,
day and night
- GPS tracking
- Motion detection
- Secure digital key
Your bike locks itself automatically, and alerts you the moment it moves. Find My Bike pinpoints its exact location using GPS hidden deep within the frame. Designed to outsmart thieves, it's peace of mind that feels like magic.


Road Safety
Relax.
We've got you.
- Crash Detection
- Share My Ride
- Safety Notifications
On a Cowboy you'll feel protected every ride. Navigate the safest routes, predict danger before it happens, and share your journey in real-time. Crash detected? Your bike will automatically call for help. Technology so smart, you'll never ride alone.


Removable battery
Portable.
Power full.
- Lightweight
- 40-90km range
- 2hrs 40mins charging time
With a lightweight, removable battery, recharge wherever it suits you. At home, at work, or on the go - no need to bring your bike inside. And with smart alerts and Eco Mode you'll go further with every charge.

Help nearby
Service?
We're round the corner.



With over 125 service locations and mobile technicians in 40+ cities, help is always within reach, or we'll come to you.


Accessories & parts
Details matter
Customise your Cowboy to fit around your lifestyle. With racks, child seats, panniers, and colour options, it's ready for whatever the day throws your way.








Cowboy Cycle Club
Never ride alone
Wherever you ride, you're not alone. Track milestones, earn badges, climb leaderboards, and ride together with Cowboy Cycle Club. Together we've covered over 200 million kilometers, transforming how cities move for good.

Experience the magic
Not sure which bike is right for you?
Take our short quiz to find out more or compare by yourself
Designed in Belgium.
Assembled in France.
Specifications
Frame | Aluminium 6061 |
---|---|
Fork | Aluminium 6061 |
Brakes | Tektro Brake System |
Brake pads | Shimano B05S |
Motor | Custom designed 45 Nm / 250 W motor, integrated in the rear wheel |
Assist speed | up to 25 km/h |
Connectivity | Bluetooth Low Energy |
Battery | 2.4 kg weight, Removable lithium-ion battery, 10 Ah, 360 Wh or 12 Ah, 418 Wh depending on configuration |
Charger | Custom design 36V / 3A or 36V / 4A depending on configuration |
Mobile app | iOS and Android. Secure, digital-key lock and unlock via personal app. The app is available in English, Dutch, French and German. |
Included in box | 3 mm, 4 mm, 5 mm and 6 mm Allen keys, belt spanner |
It's always
time to ride

